Google analytics Audit Program

Our experienced analytics expert team can audit your existing google analytics setup to analyse its effectiveness to give actionable insights. We will review your web analytics strategy, analytics code, profiles, filters, custom code etc while performing web analytics audit for your site. Here is an overview of over google analytics auditing service.

• Review your web Analytics Strategy
• Review current google analytics implementation & structure
  • Analytics Tracking Code
  • Custom Java Script code
  • Domains, subdomains hierarchical structure
• Review google analytics integration with external systems
  • Google AdWords tracking
  • eCommerce Shopping Carts tracking
  • Third Party Integration
  • APIs
• Review Website Analytics Profiles: Customized Data Sets for Advanced Analysis
• Review Goal setup
  • Assist in goal identification if not created
• Review Google Analytics Filters: For example, filter out Internal Traffic from analytics reports
• Identify configuration & gaps in data tracking
• Review marketing & traffic channels to ensure proper segmentation and tagging practices are in place
• Assess google analytics reports and dashboards
• Verify key metrics are tracked for proper analysis and decision making
  • Assist in identification of key metrics if they are not being tracked
• Recommendations for analytical improvement
• Assist in the google analytics package implementation and quality assurance of changes

Google Analytics Implementation Solution

Our google analytics implementation process includes:

• Review the purpose of your website.
  • Identify and redefine the purpose of your website if necessary
• Identification and analysis of goals for proper implementation and meaningful tracking of analytics data
• Installation of the latest version of Google Analytics Tracking Code
• Tagging of external links
  • Tracking email campaigns, banner ads, PPC campaigns

Customization of Google analytics tracking code

• Adobe Flash rich media tracking
• ecommerce tracking
  • For an ecommerce site or a shopping cart track visitor activity related to purchases
• Tracking multiple domains
  • If your website presence spans multiple host names or domains, and you want to track visitor activity (including shopping cart activity) across those properties.
• 3rd-Party Shopping Carts Tracking
  • If your website is hosted by a provider on a sub-directory and you want to track visitor activity using google analytics across a part of the website (such as a shopping cart) located in another directory of the host's site.

Advanced analytics in Google analytics

• Defining Goals

  Setting up goals in Google Analytics is the best way to measure the success rate of your website and evaluate the success of your online marketing strategy.

  
  
• Conversion Funnels

  A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page.

  Conversion funnels can give you a lot of valuable information that can help you to know how your customers navigate through your site so you can determine what changes need to be made to make it easier for a customer to purchase and improve the conversion rate.

  
  
• Advanced Segmentation

  Advanced segmentation in google analytics is used to isolate and analyze subsets of your website traffic. Our google analytics expert team can setup advanced segments to help you to identify which segments of your traffic are performing well and which are not.

  
  
• Ad campaigns tracking

  Our google analytics experts can help you to track PPC campaigns (Google Adwords, Yahoo Search Marketing, email campaigns, banner ads, offline ads using google analytics.

  
  

Webpage Optimization / Testing

Mayorista’s web analysts’ team provide A/B split and multivariable testing to identify your most effective site elements. Our team can test everything from individual copy blocks and images to complete page layouts.

• A/B Split testing
• Multivariate testing

Contact us today to schedule A/B or multivariate testing of your site and get ahead of your competitors.

Reporting and Performance Analytics Consulting

Web analytics data plays a crucial role in analyzing a website’s performance and then making changes to website’s digital marketing strategy. Our web analysts can create useful web analytics reports for you to easily analyze the data and make informed business decisions.

Our web analytics and marketing consultants can also perform in-depth data analysis of your web data so you can quickly act on the findings and make data-driven business and marketing decisions.

Google Analytics Knowledge Transfer Program

Metrics understanding is the key to get actionable insights from web analytics data. Mayorista’s google analytics knowledge transfer program is designed to help you understand installation, configuration, terminology and analytics usage. Our knowledge transfer program can help you to understand and manage your data and make informed decisions for your online business.

We provide google analytics training program specifically designed to train marketing and web teams of organisations. The syllabus of our training program will be based on your team’s existing knowledge about web analytics, and your business requirements so that they can understand all aspects of google analytics using their own data.

Pasting a few lines of JavaScript code into your website is just the beginning of a process that can significantly impact your business. Contact us today and let us help you to create a data-driven decision making culture in your organisation to get ahead of your competitors.